Creating Value Trough All Customer Touchpoints Yoram (Jerry) Wind Primary Author Catharine Findiesen Hays. Primary Author mixed material bibliography Wiley Publishing 2016 en English

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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. NONE 9781119074229 OTTIMMO INTERNATIONAL Library Management System 659.1 YOR b P00234S 659.1 YOR b P00235S 659.1 YOR b 1119074223.01._SCLZZZZZZZ_SX500_.jpg.jpg 214 2022-08-05 09:46:28 2022-08-05 09:46:28 machine generated