Generational Selling Tactics That Work

Generational Selling Tactics That Work Cam Marston Primary Author mixed material bibliography Wiley Publishing 2011 en English All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. NONE 9781118018385 OTTIMMO INTERNATIONAL Library Management System 658.84 CAM g P00232S 658.84 CAM g 51WkANsA9lL.jpg.jpg 212 2022-08-03 15:08:36 2022-08-03 15:08:36 machine generated